Top Social Media and Content Posts – The Weekly Round Up

Top Social Media and Content Posts – The Weekly Round Up

I didn’t get around to a wrap up last week of the top content I had shared, so I’ve curated 10 posts this week to make up for it.

Someone asked me the other day how I measure engagement on these. I use Buffer‘s analytics to understand engagement from a sharing or favouriting perspective, but my main measure is based on click – how many people actually clicked on the link in the content to read it.

8 Types of Social Media and How They Can Benefit Your Business

Hootsuite published a great piece on some often forgotten forms of social media – it’s not just about the big platforms, it’s also about the tools and function they bring.

Cross Platform Use of Social Media

We all know that people don’t just use one channel, but this post was a good analysis of where exactly they are, with a focus on Twitter and YouTube.

10 Types of Visual Social Media That Get Shared & How To Create Social Media Images that Connect with Your Audience

Visual social, as we know, is hot. But what works in the world of visual? These things. Try them out. Two great posts from NewsCred and Social Media Examiner.

10 Marketing Ideas to Test on Every Social Media Channel

It’s easy to play it safe on your social channels, but these ideas around using data and variable testing will help take your content and marketing on social up a level.

Save Time with a Content Gap Analysis

Content marketing is such a hot topic and businesses feel the need to create, create, create. But many might be surprised they already have a decent bank of it, and just need to find the gaps.

4 Steps Framework for Content Curation

One of my own posts got a lot of clicks last week, and that was when I published my framework for how I curate content.

5 Different Types of Content to Make Your Blog Stand Out

CoSchedule is one of the best blogs out there, and this post is an example of why, assembling some easy to use content formats to add a different angle to your blog.

Brands are Powering Opt-In Influencer Networks

Ambassadors and influencers are an important piece in the marketing mix. This is a good look at how some brands are capturing and activating these users.

How To Rock and Awesome Content Plan

An in-depth look behind the scenes of on of my favourite blogs, Convince and Convert