For better or worse, I’ve stuck with Foursquare over the last few years despite losing some (or all, depending on who you ask) of its cool along the way.
The concept of a “mayor” was fun for while, but lost its shine (although some guy called Andy C and I go head to head for the title at our local coffee shop), but I think location as a socially important data point is just as important as ever.
Which is why I think next year will see some big things for Foursquare. Their recent $35 million funding round also tells me that the investors see some potential in it as well.
RWW published an interesting piece just before Christmas about potential suitors for the platform. Whether it becomes an acquisition target, or whether is remains an independent entity, it feels to me like they are working hard on making the app a much better experience for everyone.
Increasingly, I am being offered up recommendations on new points of interest within the locale I have checked into – like what’s new in the area, or what’s trending.
Perhaps more interestingly, I am getting asked additional details about the place to increase location-based knowledge, whereas previously I may not have bothered with my check in. This information is all building an app that is a much handier tool than telling friends where I am eating lunch.
It becomes useful rather than a gimmick, which differentiates long terms successful business from the rest of the pack.
I think this will be an interesting space to watch in 2014.
PHOTO – teamstickergiant