For years, there has been a mantra of under promise and over deliver, presumably coined by the first person who failed to deliver on something big, and subsequently becoming a catch cry for anyone who has the slightest concern that what they’re putting forward may not actually be able to meet expectations. It’s become commonplace.
But whenever I hear it, I can’t help but think that there is no conviction in the quality of the product / service.
How many times do you think that under promising has cost you business?
We hear many reasons for why people didn’t end up purchasing what we’re selling – some of them are true, some are just convenient – but how many times do you think it’s because they want more from you, but what you’ve promised is less than what they need?
What if you just aimed to over deliver on what you know you can achieve, rather than just delivering on what you under promised (and therefore, by default, over delivering – but not really)?
If there is something that it stopping you from delivering on your promise, look at it as a way of making the product better. What is the gap? Where does it fall down?
Let’s aim for a culture of being committed to what we can deliver, rather than aiming low.
PHOTO – hans s via Flickr