This week’s top social and content posts from my Twitter feed covered some interesting perspectives on social media including false economies and ROI, as well as brand building planning.
This article was a really interesting look at fake likes and click farms. Quite a long read, but fascinating.
Honestly, I think some of this is reasonably straight forward, and has been covered so much in the past, but this is a good, succinct overview.
Social ROI is one of those topics that continues to be discussed at length as many businesses struggle to work out how to measure value as it applies to their business. These 5 concepts are a good starting point.
An excellent template to manage your publishing on social channels every day. Recommended.
Google’s recent change to favour mobile friendly sites had some significant impacts on sites, and this post from Contently was a good overview for all content marketers on how to make the most of it.