Archive for category: Top Posts This Week

Top Social Media and Content Posts – The Weekly Round Up

17 May
May 17, 2015

I didn’t get around to a wrap up last week of the top content I had shared, so I’ve curated 10 posts this week to make up for it.

Someone asked me the other day how I measure engagement on these. I use Buffer‘s analytics to understand engagement from a sharing or favouriting perspective, but my main measure is based on click – how many people actually clicked on the link in the content to read it.

8 Types of Social Media and How They Can Benefit Your Business

Hootsuite published a great piece on some often forgotten forms of social media – it’s not just about the big platforms, it’s also about the tools and function they bring.

Cross Platform Use of Social Media

We all know that people don’t just use one channel, but this post was a good analysis of where exactly they are, with a focus on Twitter and YouTube.

10 Types of Visual Social Media That Get Shared & How To Create Social Media Images that Connect with Your Audience

Visual social, as we know, is hot. But what works in the world of visual? These things. Try them out. Two great posts from NewsCred and Social Media Examiner.

10 Marketing Ideas to Test on Every Social Media Channel

It’s easy to play it safe on your social channels, but these ideas around using data and variable testing will help take your content and marketing on social up a level.

Save Time with a Content Gap Analysis

Content marketing is such a hot topic and businesses feel the need to create, create, create. But many might be surprised they already have a decent bank of it, and just need to find the gaps.

4 Steps Framework for Content Curation

One of my own posts got a lot of clicks last week, and that was when I published my framework for how I curate content.

5 Different Types of Content to Make Your Blog Stand Out

CoSchedule is one of the best blogs out there, and this post is an example of why, assembling some easy to use content formats to add a different angle to your blog.

Brands are Powering Opt-In Influencer Networks

Ambassadors and influencers are an important piece in the marketing mix. This is a good look at how some brands are capturing and activating these users.

How To Rock and Awesome Content Plan

An in-depth look behind the scenes of on of my favourite blogs, Convince and Convert

Weekly Social Media and Content Round Up – 3rd May

04 May
May 4, 2015

This week’s top social and content posts from my Twitter feed covered some interesting perspectives on social media including false economies and ROI, as well as brand building planning.

How Click Farms Have Inflated Social Media Currency

This article was a really interesting look at fake likes and click farms. Quite a long read, but fascinating.

4 Essentials to Building Your Brand on Social Media

Honestly, I think some of this is reasonably straight forward, and has been covered so much in the past, but this is a good, succinct overview.

How to Measure the ROI of Social Media

Social ROI is one of those topics that continues to be discussed at length as many businesses struggle to work out how to measure value as it applies to their business. These 5 concepts are a good starting point.

The Social Media Content Calendar Every Marketer Needs

An excellent template to manage your publishing on social channels every day. Recommended.

6 Tips Content Marketers Need To Know About Google’s New Update

Google’s recent change to favour mobile friendly sites had some significant impacts on sites, and this post from Contently was a good overview for all content marketers on how to make the most of it.

Weekly Social Media and Content Round Up – 26th April

28 Apr
April 28, 2015

A lot of interesting social media and SEO related content around over the last week as both Facebook and Google made some pretty dramatic changes to the sites and posts they serve up.

Here are the top 5 posts I shared last week.

Google’s Evolution is Forcing Marketers to Invest In Loyal Audiences

I love Whiteboard Friday from Moz, and this post was an excellent piece around building a loyal audience first, rather than primarily focusing on SEO. 

Using Analytics to Show Social ROI

Proving value of social media to executives has always been a challenge, this analytics and data driven approach is a good place to start.

A Visual Guide to Telling Compelling Stories for Your Brand

Storytelling is the new black for brands but something that is still struggled with. 

Staring Up On Social: Twitter

This 101 on Twitter is a great primer for new users of the channel.  

How To Grow Your Personal Brand on Twitter

I really enjoyed this post. Twitter is my primary platform I use without fail everyday. This 10 minute a day framework is great if you want to build yourself as a brand on the network. 

Last Week’s Top Social and Content Posts

20 Apr
April 20, 2015

Last week I started publishing a summary of what was most popular amongst the content I shared. This week, data and visual social media were the most popular themes from the content I curated.

So what were people looking at last week?

5 Social Media Image Size Hacks for Quick Visual Content

Top of the pile was a great post from Donna Moritz (@sociallysorted), on some hacks to build quick visual assets for your social media. Donna’s content is always great, and recommend following her.

Twitter Cuts off Data For Third Party Sellers

One of the bigger stories of the last week was Twitter, as they move into their own big data business through their Gnip acquisition.

10 Reasons Why Data Must Drive Your Content Strategy

I shared a similar post last week, and it’s obvious from the interactions I see with it that data and content strategy and hot topics. This post has 10 points that need consideration.

The Evolution of Advertising on Twitter, and What’s Next

I found this more retrospective, very light on the “what’s next” but it is an interesting read nonetheless.

Turn UGC Into Glorious Content

UGC was one of those things that marketers thought would be awesome in the early days of social media, then got a bad name because of the unreliable quality. But there is a way to do it right and turn it into something awesome.

Last Week’s Top Social Media and Content Marketing Posts

13 Apr
April 13, 2015

I generally share over 50 different pieces of content a week, and each week I dip into my analytics on Buffer and see which ones struck a chord, and which ones missed the mark. I’m going to start curating a summary of these each week, as I believe that they are good pieces of content that should be read.

So, in no particular order…

Social Media Tools to Optimise Your Time

There are so many tool available to create efficiencies in the social space – some good, some bad, and some just make more work for you. Social Media examiner has pulled together a list of some tools that will definitely make things easier, including a few of my favourites.

Why Everybody Writes is the Book Everybody Needs

I reviewed the fantastic Everybody Writes back in January and got the chance to ask Ann Handley a few questions about it. It’s required reading for every content marketer

What the (Unofficial) Death of G+ Means for Marketing6101903676_c61d62f591_z

I’ll be honest, i gave up on G+ ages ago. I started out using it as you should with a social platform, and the longer it went, the less relevant I saw it become. Now even Google thinks it’s had its day. Here’s what the impending “stripping for parts” of G+ means for marketers.

6 Ideas for Images That Really Work

Visual social media is exponentially more engaging than just text, which has given rise to platforms like Instagram and Pinterest. But there is a science and an art to an effective use of images in social media posts. In addition to this advice from Content Marketing Institute, I would also recommend reading this post on 19 Visual Social Media Secrets from Socially Sorted.

10 Steps To A Successful Content Marketing Strategy

Content marketing and strategy continue to be hot topics, which means there are a lot of these kind of posts floating around. This one from Demand Media is one of the best I’ve found, with a nice succinct infographic to summarise it all – it shouldn’t be rocket science if the fundamentals are sound.

10 Step Content Marketing Strategy from Demand Media

10 Step Content Marketing Strategy from Demand Media

 

Google Plus Photo – Leon Nicholls via Flickr