Archive for category: Twitter

19 Social Business and Content Thought Leaders You Should Be Following

31 Oct
October 31, 2014

I follow over 2,000 people on Twitter, but have a number of curated lists of thought leaders in various areas who I always read before anything else. If you’re interested in social media, content or business in general, these are the people you should be following (in no particular order):

Social Business and Content Thought Leaders | Brian Fanzo (@iSocialFanz)

I Talk Fast & Tweet Faster | Leading Change in #SocBiz, #Tech, #SocialMedia & #Mobile #Cloud ~ Chief Digital Strategist & Partner at @Broadsuite

Social Business and Content Thought Leaders | Donna Moritz (@SociallySorted)

Winner Best Australian Business Blog 2014 | Visual Social Media & Content Strategy | Free Training http://t.co/3t054EsXw6

Social Business and Content Thought Leaders | Rebekah Radice (@RebekahRadice)

#SocialMedia, Digital Marketing, Author, Keynote Speaker, Co-Founder @Imagine_WOW @eSocialSuccess | Coffee addict, sunshine lover & nuts about my 2 pups! ♥

Social Business and Content Thought Leaders | Deborah Shane (@DeborahShane)

Top 100 #SmallBiz Champ, Top 100 #SmallbizPodcast, #Careers #Branding, #SocialMedia, Content, kindness, travel, humor, cycling, family, friendship.

Social Business and Content Thought Leaders | Jeff Bullas (@jeffbullas)

Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power Influencer 2013,Huffington Post Top 100 Business Twitter Accounts

Social Business and Content Thought Leaders | Scott Stratten (@unmarketing)

4th book UnSelling out now! Also a big deal on fairly irrelevant social media sites which inflates my self-importance. Lesser-half of @UnAlison.

Social Business and Content Thought Leaders | Marsha Collier (@MarshaCollier)

Author 48 books: Social Media Commerce, eBay, Online Customer Service. Forbes Top 10 Influencer, GigaOM Pro Analyst, Founder #CustServ chat #techradio host

Social Business and Content Thought Leaders | Matt Rhodes (@mattrhodes)

Digital strategy, marketing and social media. Director @FreshMindsTeam for work; marathon runner for play.

Social Business and Content Thought Leaders | Jay Baer (@jaybaer)

NY Times best selling author, marketing consultant, keynote speaker. President of Convince & Convert (http://t.co/qnHbk5mBAf)

Social Business and Content Thought Leaders | Joe Pulizzi (@JoePulizzi)

Content Marketing Institute (@CMIContent) and Content Marketing World #cmworld. Author, Epic Content Marketing. #orange https://t.co/MXCoUaUSDr‎

Social Business and Content Thought Leaders | Jonathan Crossfield (@Kimota)

Storyteller, writer, content marketer, consultant and trainer. Let me help your brand tell the stories your audience wants to read.

Social Business and Content Thought Leaders | Ann Handley (@MarketingProfs)

Head of Content here at ‘Profs. I'm waging a war on mediocrity in content. http://t.co/Mb27bXCPGQ

Social Business and Content Thought Leaders | Gary Vaynerchuk (@garyvee)

Family 1st! but after that, Businessman. CEO of @vaynermedia. Host of #AskGaryVee show and a dude who Loves the Hustle, People & the @NYJets.

Social Business and Content Thought Leaders | Charlene Li (@charleneli)

Founder, Altimeter Group. Author, Open Leadership. Co-author, Groundswell. Spouse, mom, daughter, sister.

Social Business and Content Thought Leaders | David Armano (@armano)

Global Strategy Director @Edelmandigital. Intrapreneur, dad, hubby to @msarmano, contributor @harvardbiz, co-founder #Allhat, road king & imperfect soul

Social Business and Content Thought Leaders | C.C. Chapman (@cc_chapman)

I capture and share experiences for a living. I do this from my keyboard, behind my camera and on stages around the world. There are never enough days...

Social Business and Content Thought Leaders | Chris Brogan (@chrisbrogan)

NYT Bestselling author & leading authority on owning the game you most want to win. Courses: http://t.co/2SfoeJJk7R . contact: http://t.co/yPzm8UafDb

Created using List.ly

Want to follow them all in one click? I’ve collected them all in a list on Twitter.

What about you? Who do you think should be on the list?

Building a Searchable Database of your Twitter Followers

04 Oct
October 4, 2014

There are many reasons you may want to search your Twitter followers – common interests, to reach out to influencers, or potential customer issues to name a few.

One of Twitter’s great shortcomings though is an easy way to search through the details of those who are following you.

There are plenty of tools for analysing your Twitter base, but many rely on paid, or at the very least Freemium models to exist and require you to grant multiple account permissions to do so, or giving a courtesy tweet before you can access it.

I’ve been tinkering around with IFTTT again, and have put together a way of building an automated, searchable database using Twitter and Google Docs that catalogues followers as they follow you.

There are only two downsides to this method:

  • It won’t pick up any current followers
  • If someone unfollows you, they remain on the list

THE RECIPE

The IFTTT Recipe for Capturing Twitter Followers

First up, select Twitter as your trigger. If you’ve implemented some of my previous recipes (like this one), then you will already have this activated. If not, go ahead and authorise it. Once this is done, you will want to select the “New Follower” option.

Default Recipe

Default Recipe

Then under the Action, go to Google Drive. Again, if you haven’t authorised the channel previously, go ahead and do so. From here, select the “Add Row To Spreadsheet”.

You won’t need to create a new spreadsheet in Google Drive, the app will automatically do this the first time for you and then append future entries to it.

Once you have saved the recipe, go back into the edit function and remove any unneeded data you want sent to the sheet. As an example, by default it pulls in the user photo, so I edited the recipe to remove this.

Adjusted recipe

Adjusted recipe

 

Once activated and you being to amass followers, it begins to look something like this:

Screenshot 2014-10-06 22.10.11

A few other things to note – it will still pick up all the spammy accounts that follow you, and given they naturally drop off eventually, they will remain in your list. It’s a good idea to purge them manually

I also added a header row to the sheet so I can easily identify the information in each column.

From here, simply use Control F or Command F, depending on your OS, and search for anything in the sheet.

If you want to use this recipe yourself, just click on the Use button below.

IFTTT Recipe: Create a Database of Your Twitter Followers connects twitter to google-drive

Hope you find this useful.

PHOTO – adesigna via Flickr, used un Creative Commons

3 Ways To Curate a Better Twitter Feed [INFOGRAPHIC]

21 Sep
September 21, 2014

Let’s face it, there is more than enough noise on Twitter without hearing from people you have no interest in. The longer you use Twitter however, the greater the chance of you following accounts that provide no value and just take up space in your feed.

I’ve been using Twitter for nearly 6 years, and every day I find content that ranges from incredibly useful to couldn’t care less about, a result of a number of factors that range from people I even forgot I was following from the early days, to people who have changed the focus of their content, and people curating from the same source.

There’s a process I regularly undertake that I want to share with you, to continually optimise the feed of content I get from Twitter.

It breaks down into three areas (or 4 R’s if you want to get specific):

Research

While it may seem obvious, understanding what you want from your feed is the first step. We all have multiple interests, and it’s important that your feed represents that diversity. From there, you can use things like Twitter lists to curate the feed further.

Visit the sites you regularly read, and find if they have a Twitter account. Click through and read some of their tweets to make sure they are providing content that you think is interesting (more on that in the next point).

Have a look through directories like WeFollow or Twellow, and find people in your broader area of interest.

And a final note here is to give Twitter’s recommendations of accounts to follow a thorough look over before to follow leave a lot to be desired. More often than not, these are promoted accounts of celebrities that, in my view, will do little for you getting any value out of your feed.

Review and Reciprocate

As you begin following more people, sharing their content, and creating your own, you will begin to grow your own following. Twitter’s growth has been built on reciprocation of people following each other.

It’s important though that you not trade quality for quantity. Even after 6 years on Twitter, I’ve built my following to only around 2,700 people for a number of reasons:

  • There is only so much capacity for consumption of information
  • There is a great deal of duplicate content being shared
  • I review every person who follows me to decide who to follow back

Remove

Consistently high quality, useful content is hard to keep going. Those who are leaders in their space, and therefore people you should be following, do it well. Eventually, some accounts begin churning out the same old thing, automate too much, or switch their focus to something you are no longer interested in. Because of the nature and speed at which Twitter moves, you may even see content from people you forgot you followed.

It’s important that you don’t let low quality consistently cloud your feed. As in the last point, you have a finite capacity for information. So if you are getting less and less value from certain users, unfollow them to up the quotient of good content.

This will also make sure you keep your following balanced.

Once you go past following 2,000 people, Twitter imposes a limit on the number of people you can follow in relation to following you. While the actual number is unpublished, from personal experience the ratio is around 10% (as an example, if I have 2,500 people following me, I can follow up to 2,750).

It’s important though to make sure this practice is in line with Twitter policy.

Over to you…

With 270 million active users and over 500 million tweets sent per day, it’s an imperative that you learn how to separate the signal from the noise. Building a solid base from which to glean useful information is the first step.

Have you found any other useful ways of building a quality feed? Let me know in the comments below.

Here’s an infographic of the key points above:

3 Steps to a Better Twitter Feed

 

This post is referenced in my SlideShare – 6 Steps to Better Twitter Citizenship

How To Automatically Save Every Link You Share In One Place

04 Sep
September 4, 2014

Did you know that 1 million links are shared every 20 minutes on Facebook?

Add to that the millions of links shared across Twitter, Tumblr, LinkedIn, Pinterest and other networks, and that is an overwhelming amount of information that people are pushing.

I share a lot of content each day, and one of the challenges I have found in the past is being able to easily recall where and when I shared information if I want to refer back to it.

Last week I shared an IFTTT recipe I use to capture ideas for blog posts, and this week I wanted to share a few more that I use to bring together all of the links I share into one easy to use repository. It’s not complex, and it creates a searchable index of all links you share across all the platforms you use.

My main networks are Facebook, Twitter and LinkedIn, where I will reshare information I find in while browsing each platform. But I also use tools like Buffer to share links out.

You will need to be using Pocket to make it work (one of my favourite apps for managing throughput). It’s based on link posts shared to each network.

So what does the recipe look like?  Make sure you enable each platform in the IFTTT app, and make the trigger in each:

  • Facebook: New link post by you
  • LinkedIn: New shared link By you
  • Twitter: New link by you

In each case, the Action is the same:

  • Pocket: Save for later

The recipes should then look like this: facebooklinkrecipe twitterlinkrecipe

The Buffer recipe works in the same way, but is a little bit different. Because I always share to Twitter and the same link selectively to LinkedIn via Buffer, I have only set it up to capture a share to Twitter from here.

buffer

And that’s pretty much it. Now when you check back into your Pocket app, you will find the links you have shared socially, tagged with each platform they have been shared from.

PHOTO – C/N N/G via Flickr

A Handy IFTTT Recipe for Blog Ideas

18 Aug
August 18, 2014

I’m spending more time lately finding ways to make IFTTT work smarter for me to automate a whole bunch of tasks. For those not familiar with it, IFTTT allows you to create recipes – links between different channels that have a trigger and an action (hence the name IFTTT – If This Then That).

I often find stories online that I have a point of view on and want to write a post about. In the past, I have saved them to Pocket and come back to them at a later stage.

This takes me a step further. The recipe looks like this:

iftttrecipe

So the trigger for this is Pocket (you can also use Instapaper or any other Read Later service it supports), and you are going to link it to WordPress. If you haven’t previously activated these channels you will need to login to both via IFTTT to set them up and grant permissions.

recipeIn the recipe, you will want to designate a tag in Pocket to send posts to WordPress. Give it a tag of “blog” or “blog ideas”, or whatever is easiest and then add WordPress to the recipe and tell it to create a new post (this will be your only post option at this point).

The next piece is important.

You will need to make sure you edit the recipe once established – you want it to be a draft, otherwise you’re just publishing a post with the name and snippet of the article.

Click on the completed recipe in your list and then EDIT. Scroll down and there will be a “Post Status” box. Click on this and change to “Save As Draft”.draft

Now every time you add an article to Pocket with the tag ‘Blog’, it will automatically create a draft post in WordPress with reference to the original article so you can begin to build your posts around it.

Anyone else got some other great IFTTT recipes for blogging? Share them with me!

PHOTO – Casey Bisson