Archive for category: Video

Native Video and Why YouTube Isn’t Under Threat

14 Aug
August 14, 2015

Native video is a hot topic at the moment. Last week in a post on Medium, Hank Green discussed the inaccuracies of Facebook’s native video claims, which was particularly interesting given the number of articles declaring it as the beginning of the end for YouTube.

In a nutshell, while reach and views are high, engagement and completion was relatively low, because the point at which Facebook counts a video view is 3 seconds.

When I spoke with Adam Fraser on the EchoJunction podcast a few weeks ago, we discussed Facebook native video and the reasons why, on the surface, it seems to be doing better than embedded YouTube videos.

User Intent

YouTube’s position as the second biggest search engine is because of user intent – it’s a destination where people seek to be entertained or informed. A recent study by Google showed that 100m hours of “how to” content had been viewed already in North America on YouTube this year.

Facebook however, is more of a lean back experience. No one comes to Facebook to specifically look for video, and Facebook decide what they think we might be interested in seeing in our news feed. Promoted content from brands pushes video in front of us.

Discovery of interesting content can be best described as accidental. With a view being counted at 3 seconds, it’s just enough time to for a viewer to assess if they want to continue watching and decide not to.

Some types of content will do well, as the nature of connections would indicate our friends will have similar interests, but would we consider this content as truly useful? While it can certainly be entertaining, does that relevance hold beyond the view?

While the same argument can be made about YouTube being full of content that is interesting but not necessarily useful, it still remains one of the first stops for people wanting to be educated on a topic, and it has depth, coverage and most importantly structure to make discovery and consumption easy.

Truly useful video content will only succeed where there is a customer need, which is why a video platform like YouTube will continue to be more engaging than a platform with native video functionality like Facebook.

* TV image from Susan E Adam via Flickr. Used under creative commons licence

Geo-Blocked Video? It’s Probably Your Fault…

13 Aug
August 13, 2013

There are two things that I find frustrating when it comes to online video – device availability, and geo blocking of content.

With all of the video platforms now available and the goes-without-saying proliferation of mobile devices, there is no excuse for video content not being able to be delivered to a phone.

Yet this is what I get from the Huffington Post (don’t judge me for the story…).IMG_7856

But what probably frustrates me more is when my device can deliver the content, but the provider cannot. There are multiple ways to get the content you want to view. We now live in a borderless world, it’s time for content providers to get their act together providing a global viewing experience if they are so conceded

But until they do, at least they can have a sense of humour about it.

I was reading another of my favourite blogs and there was a video in the post from the Stephen Colbert’s recent Daft Punk piece.

I clicked on it, and got this message:

Screen Shot 2013-08-09 at 10.32.44 PM

Annoyed? Sure.

Amused? Yes.

It’s a small thing, but small things can sometimes take the edge off a bad customer experience.

The only problem here – once I got to the Comedy Channel site, I couldn’t find what I wanted. That monarchy ruins everything.

But that’s why there’s YouTube…

 

PHOTO – lukasbenc